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Old Spice Celebrates a Decade of Sponsorship

Smells Like Victory 2009 is latest Tony Stewart campaign

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By: TOM BRANNA

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Tony Stewart has waved a sweat- and champagne-soaked towel in Nascar victory lanes more than 40 times since coming to the Nascar Sprint Cup Series from the IRL IndyCar Series in 1999. And this year is no different, as Mr. Stewart starts the new season as a driver/owner with his No. 14 Old Spice/Office Depot Chevrolet Impala SS fielded by Stewart-Haas Racing. Old Spice, the official deodorant and body wash of Nascar, saw early on in Mr. Stewart’s career the opportunity such frequent cele...

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